The Australian Domain Administration (auDA) has announced the release of a second level of shorter, more memorable domain name registrations. This will allow users to register a name directly before the .au domain, for example, vincents.au. If you already own a domain name that is important to your business, it is recommended that you protect your brand by lodging an application.
Although those holding existing com.au, org.au, asn.au, id.au, gov.au and edu.au will have priority over the .au version of their domain, you will still be required to lodge an application in the Priority Application Period from 24 March to 20 September 2022. In most cases, you will then be allocated the .au domain soon after you apply for it.
Refer to this diagram provided by auDA for a summary of the application process.
How do I know if I’m eligible?
To check your priority category and/or see if there are other registrants eligible for the .au domain name you seek, you can use auDA’s Priority Status Tool.
How do I apply?
You will need to apply for Priority Status via your domain registrar, or any other accredited registrar offering .au direct domain names. There will be a fee for lodging an application and as is the case with the prices of domain name registrations, fees will vary between registrars. You must ensure you are eligible before lodging an application. Your eligibility forms the basis of your application and will be checked when you apply.
When do I need to apply?
Applications are open from 24 March to 20 September 2022.
What if more than one person applies?
In a small number of cases, more than one party will apply for a domain name, for example, in situations where different registrants hold the same name in different namespaces (i.e. example.com.au, example.org.au). In these situations, the .au domain name will be allocated according to priority categories determined by the existing domain name licence creation date. For more information on priority categories, click here.
What happens if I don’t apply?
If you choose not to apply for the exact match of a name it will become available to the public after the Priority Application Period.
An Important Message
While every effort has been made to provide valuable, useful information in this publication, this firm and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents. Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.