Important update for Google Analytics users

Did you know that Universal Analytics has been replaced by Google Analytics 4 (GA4)? If you rely on Google Analytics to collect data, you will need to transition to Google Analytics 4 going forward, as Universal Analytics is no longer processing new data. It is also recommended that you download your historical records from Universal Analytics so that you don’t lose any existing data.

How do I know if I’m using Universal Analytics?

  • If you created your property before October 14, 2020, you’re likely using a Universal Analytics property.
  • If you created your property after October 14, 2020, you’re likely using a Google Analytics 4 property already, and no action is required.

What is Google Analytics 4?

It is the newest generation of Google Analytics.

  • Collects both website and app data to better understand the customer journey
  • Uses events instead of session-based data
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app

How do I change my Universal Analytics account to Google Analytics 4?

There are two ways to get started if you are an editor or administrator of an existing account:

Option 1: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”)

Click here for instructions. The GA4 Setup Assistant will add a Google Analytics 4 property alongside your existing Universal Analytics property. Your Universal Analytics property will continue to collect data. You can access both using the property selector in the Admin area.

Option 2: Add Google Analytics 4 to a website builder platform or CMS (content management system)

Click here for instructions. Do this if you use a CMS-hosted (Content Management System) website, e.g. a website created using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, etc.

What if I don’t have an existing Universal Analytics account but would like to sign up to Google Analytics 4?

Click here if you’re new to Analytics and are ready to collect data for your website or app.

How do I download my historical data?

There are currently several ways to export data from your Universal Analytics property.

  • Click here for instructions on how to download individual reports into the following formats:
    • CSV
    • TSV
    • TSV for Excel
    • Excel (XLSX)
    • Google Sheets
    • PDF
  • Click here to use the Google Analytics Reporting API to export data
  • Click here if you are a Google Analytics 360 customers and would like to export to BigQuery

All information sourced from Google.

Need more information?

Visit Google’s support website for more information about these changes.

An Important Message

While every effort has been made to provide valuable, useful information in this publication, this firm and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents.  Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

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