Vincents advises on the successful sale of Curious Thing to MaxContact

Vincents is pleased to announce the completed sale of the assets and business of Curious Thing Pty Ltd out of Voluntary Administration to MaxContact.

Curious Thing is an Australian technology firm specialising in advanced conversational AI. Its voice-driven platform supports customer engagement across sectors including financial services, healthcare, telecommunications, with a strong focus on enhancing efficiency and personalisation through artificial intelligence.

The acquisition of Curious Thing’s assets aligns with MaxContact’s strategic vision to enhance its AI capabilities while reinforcing its commitment to human-led customer engagement. As a leading provider of customer engagement technology, MaxContact will integrate Curious Thing’s advanced AI to complement its existing solutions by expanding automation, deepening analytics, and driving greater value for clients.

This matter highlights how the Voluntary Administration process can serve as an effective mechanism to restructure or sell a business facing financial challenges, enabling the preservation of key assets, intellectual property, and ongoing operations. In this case, the transaction safeguarded employee roles, maintained client relationships, and ensured that Curious Thing’s innovative AI technology continues to deliver value to customers across the region.

This matter was managed by the Vincents Restructuring and Recovery division in Sydney led by and consisting of Alister Yee, Henry McKenna, Melanie Schneider and Niamh Penn.

Vincents would like to thank the directors, employees and shareholders of Curious Thing for their assistance throughout the administration process as well as Bartier Perry Lawyers who advised on this matter, in particular their Corporate and Commercial, Insolvency and Taxation teams, specifically Rebecca Hegarty, Kimbeley Nguyen, David de Mestre, Adam Cutri and Lisa To.

Vincents wishes MaxContact well on their acquisition and their journey on taking the Curious Thing business to new heights.

Learn more about the Vincents Restructuring & Recovery team.

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